Biometrics

Biometrics is nothing less than the measure of life. As you can see, SOM will stop at nothing. In recent years, we have integrated biometrics into our toolbox. And it's very promising!

Our first "offspring" in this field is HNL (Heart Never Lies), which measures the emotional responses of clients through their cardiac variability, all in the comfort of our facilities.

HNL allows you to see if your ads excite them or, God forbid, leave them completely indifferent. Of course, we wish you beautiful curves! Because it is the curves produced by the HNL algorithm that will determine how your marketing content performs.

Our analysts interpret them objectively for you, compare them to standards, and give you the final verdict. Add a little spice to your advertising effectiveness studies by using the magic of biometrics.