Automation
At SOM, we generally prefer to put a little creative touch than to work as robots. But once in a while, we may be tempted to cheat.
Biometrics
Biometrics is nothing less than the measure of life. As you can see, SOM will stop at nothing. In recent years, we have integrated biometrics into our toolbo1
In-depth individual interviews
You do not have enough participants to form a group? They can not be in the same room without feeling uneasy? They are scattered across the province or the c1
Data mining
In our technological world, data is abundant. But the transformation of data into strategic information is not given to everyone. It is a minefield where it1
Focus groups
Focus groups are meetings of more than one person in which people ... focus. It does not need to be complicated to be effective...
Online Focus Groups
Online focus groups are a great way to bring your customers or employees together these days. Indeed, online groups offer several advantages:
Surveys
The word is dropped. Yes, we do surveys. And we are proud of it. The bad press they are sometimes subjected to does not question their incredible efficiency.1
Usability tests (UX)
In life, as in business, people like it when it clicks. But it's not always a good idea to push the limits! If your website structure leads users to use thei1