Much has been written about the concept of employee experience in recent years. Its growing popularity is due to its strategic role in organizational performance, but it is above all a matter of common sense.
Indeed, doing everything possible to ensure the well-being of employees should be at the heart of any business plan. A positive employee experience generally contributes to a high level of engagement with the organization. Engaged employees understand the organization's mission and put in the effort required to achieve it.
With the current labour shortage, attracting and retaining employees will be one of the key organizational issues in the coming years. Since a better employee experience translates into a better customer experience, it is best to be well equipped in this area to optimize your efforts.
Optimizing the employee experience requires employers to take concrete actions to meet the expectations and needs of their employees. Since this experience is constantly evolving, it must be measured in a timely manner so that actions can be adapted to the context.
Your mission and organizational goals will determine the broad outlines and direction of your EX program. Whether you want to be a top employer, increase the attractiveness of your organization, optimize employee retention or increase productivity, or even all these things at once, a dynamic EX program should be the starting point. Your employees and customers will be the first to benefit.
With SOM and Qualtrics, EX is within your reach. It all works in four steps:
Measurement
Interpretation
Internal dissemination of results
Action plan
It is an ongoing system that fosters a culture of excellence and engages your teams. Driven by the executive team and the employee experience department, your EX program will become the cornerstone of your organizational success.
With SOM and Qualtrics, the employee experience will be more in focus than ever!